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As per the article How the new Windows 8 license terms affect you:
You may transfer the software to another computer that belongs to you. … You may not transfer the software to share licenses between computers.
But what if I have a bunch of PCs with a mix of XP/Vista/Windows 7? Can I purchase either the Windows 8 Pro Upgrade $40 (download only) or $70 (DVD) version (both of which come without a key) only once and use it to upgrade all the PCs? Since I'm not sharing the license and each PC has its own valid genuine license, it should be allowed, right, or is it illegal? Even if they want people to shell out $40/$70 for each PC, how would they enforce the use of the installer/media on only one PC each?
I have been given to believe by a source that the installer will only check for the previous OS' key, which is what is confusing me (I have never purchased an upgrade version before this, only full retail or pre-installed versions). Is this true or will I need to enter two keys to make the upgrade work, one for the previous version and then one for Windows 8? If the latter is the case, then the issue is solved since obviously the same Windows 8 key will not be valid for multiple PCs.
1http://answers.microsoft.com/en-us/windows/forum/windows_8-windows_install/licensing-and-upgrading-multiple-computers-to/cdb8e967-4dce-483a-86e4-4f4065f57d0d check that out I hope it will solve your issue. – avirk – 2012-10-25T09:38:16.183
@avirk: Yes, I believe it does. Thanks! It's clear now that the same installer/media can indeed be used (no obvious way to detect this as I surmised), but my source was wrong and every purchase of the upgrade will come with a Win8 license key. Also, it seems another source that stated that a clean install can be done with just the old OS key was wrong, since it seems the old OS needs to be installed for the license to be validated. So the old OS key will be auto-detected (don't need to enter it), the license validated, a format can be done and later the new Win8 key will need to be entered. – Karan – 2012-10-25T09:49:17.677
The important bit seems to be this: "You could purchase 3 licenses for $120. The Upgrade Assistant can create a bootable DVD if you want and you can use that same disc to upgrade multiple computers. When you make your purchase, you can specify the amount of licenses you want." Also this regarding clean installs: "First, you will need to reinstall the qualifying license, then start the upgrade again to Windows 8. Qualifying license means you will either need to reinstall Windows XP, Vista or Windows 7." – Karan – 2012-10-25T09:55:29.963
Yes that's the main part of that thread. I think its clear now for you. – avirk – 2012-10-25T09:57:46.003