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I have a Optiarc BD ROM BC-5500S ATA Device and when I put bluray discs into the drive the computer doesn't read them. I hear the drive make 3 noises as if it's trying to read them. Nothing shows up in windows explorer. I am running windows 7 64bit. I can read DVDs and CDs just fine. Bluray seems to be the only problem.
I have installed PowerDVD9, HP DVD Play and HP DVD Media Smart and nothing helps. My laptop is a hp dv7 1273cl. I bought it before the free upgrades to windows 7 were available so I wasn't able to get the upgrade and so HP won't assist me beyond telling me to format and reinstall Vista.
According to the site and their customer support, since my drive came from HP I shouldn't use their firmware. – Jason Shultz – 2010-03-08T13:22:47.387