Type-C specifications define the new connector form-factor, which includes receptacle, plug, and a set of various cables. It is designed to serve all USB protocols, and is not a subject of whether it is possible on not. Just as a Type-A host receptacle can carry USB2-only connection (which is indistinguishable from USB3 receptacle except its color, which is infrequently black as in usual USB2), developers of products with Type-C connector can choose to use only wires for USB2, and implement USB2 protocol only. Or they can choose to implement no USB protocol at all, using new Type-C means for charging only (CC, Communication Channel pins). The choice is dictated by cost versus sufficient functionality of a OEM device.
Type-C adds significant value to OEM products due to its ability to be orientation independent, regardless if it carries USB2, USB3, or only charging signature (which is another advantage).
Unfortunately yes, manufacturers frequently resort to ambiguity and fail to mention explicitly which particular USB protocol they have implemented over Type-C connector. It is very inconvenient for end users and deceptive. This probably should fall under a category of false advertising, with proper legal consequences.
1It can probably charge faster. However, without knowing the exact make and model, further elaboration is impossible. – Daniel B – 2016-08-17T13:22:09.943
One point might be that it works with the newer cables (which can be inserted both ways). – Hennes – 2016-08-17T13:23:00.963
definitely it'll be cheaper than a USB 3.0 compliant device – phuclv – 2017-02-07T15:39:34.727