Advertising Standards Authority

The Advertising Standards Authority is the UK advertising industry's self-regulatory body, dealing with misleading advertising in the UK so as to head off more stringent government regulation. Surprisingly, it actually works really well.

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An ASA ruling has no direct legal force. However, being ruled against and then defying the ruling makes a conviction under trading standards regulations almost a slam-dunk.

It is a particular delight when dealing with the claims of alternative medicine woomeisters, and getting them to stop claiming dangerous rubbish.[1] The Nightingale Collaboration in particular has used ASA complaints about quacks to great effect.[2]

There is an equivalent Irish body, ASAI (Advertising Standards Authority for Ireland),[3] which was similarly set up by the advertising industry and is similarly harsh on bad alternative medicine claims.[4]

References
  1. http://www.skepticat.org/2014/03/truth-about-the-asa/
  2. http://www.nightingale-collaboration.org/results/advertising-standards-authority.html
  3. http://www.asai.ie/
  4. https://www.irishtimes.com/news/consumer/complaint-upheld-against-homeopath-who-said-she-could-treat-symptoms-of-autism-1.3130152
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