Identity
In psychology, identity is the qualities, beliefs, personality, looks and/or expressions that make a person (self-identity) or group Categorizing identity can be positive or destructive.
A psychological identity relates to self-image (one's mental model of oneself), self-esteem, and individuality.
In the term of memetics an identity is a central meme that has a core and substantial influence over the other competing memes on a host.
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