Verzuz

#Verzuz also known as (Verzuz TV) is an independent visual webcast series presented, created and launched by Grammy Award winning recording producers Timbaland and Swizz Beatz. The first live cast premiered on Instagram Live late March 2020. The two were also the first challengers, who then began to curate the future line up/matches. The VERZUZ series brand gained its official trademark in April 2020, brought by Timbaland.[1] The planned history of creating a live battle was conceived from the idea of Timbaland and Swizz back in 2017, which led to a 'producer clash' battle during the Hot 97 Summer Jam concert in 2018.[2] The live show consist of 2 challengers in the entertainment industry who compete their best hit record whether being their created musical production, songwriting or vocal production, while also celebrating each other's achievements. A winner is totally according to a viewers bias opinion, There are no actual winners chosen. In an ABC News interview, Swizz Beatz stated "The people won, the culture won, music won" as reference to the music sales and online streams gradually increasing due to both newfound interest and curiosity as well as recognition of the participating artist rising once again, creating "The Verzuz Effect".[3] Even though no winners are selected because it is seen as a celebration between the artists, Billboard magazine has began releasing their scorecard and breakdowns of the battles and selected their winner based on their observations, tallying scores for each round and ending with the 'people's choice' but an overall winner is crowned based on the scoring system.

Verzuz TV
Presentation
Hosted by
Genre
  • Online Music Commentary, Celebration and Competition
  • Interactive Concert
  • Watch Party
  • Listening Party
FormatLive Streaming (Video)
Created byTimbaland and Swizz Beatz
JudgesGeneral Public / Online Viewers (Solely based off opinion)
UpdatesOngoing Weekly
Production
Camera
No. of seasons2 (In Series)
No. of episodes17 Webcast Challenges
Publication
Original releaseMarch 24, 2020 – present
Provider
  • Powered By VERZUZTV
  • Instagram Live (video stream)
  • TIDAL (music audio recap)
  • Apple TV (live streaming)
Websitehttp://verzuztv.com/

The webcast platform served as an anticipated online streaming show during the COVID-19 pandemic, in ways to keep viewers at home entertained during the crisis. The official 'audio-track only' recap of Verzuz can also be played on TIDAL music streaming services as well as Spotify.

Format

The live streaming process

The music artists who competes, often use their own cell phone/tablet device or web camera to live-stream on Instagram live through their verified artist page. As with any normal format of Instagram live, one must add or request each other to communicate virtually face to face with each other from wherever they are. The first time this format has changed was in the challenge between Bounty Killer vs Beenie Man, where they both appeared together under the VerzuzTV Instagram channel's live feed instead of their own channels. During the battle, the artist then play each song track through audio sound systems via computer or recording studio equipment. This format has changed also with the battle of Bounty Killer & Beenie Man who fully performed live with microphones along with DJ's/Sound Equipment, which in turn also provided good acoustics and feedback without interruptions. There was a first attempt by record producer Teddy Riley to perform live against Babyface, but because of technical difficulties it was unsuccessful.The songs selected by the artist begin with sharing trivial personal stories of the creation of the song and the experience surrounding it before playing or performing the track. Oftentimes, the artist on both sides would hype up their comedic or blunt words of exchange to show their competitive spirit along with having the authority to 'bragging rights'.

The competitive live streaming show is usually 2 hours long with the exception of continuing on their own after its over to allow fans and followers to engage with them. The artist pre-select 20 songs from their catalog to compete with. Some technicalities forces a video stream to get booted off due to weak wifi connection,or a licensed copyrighted song could only be played to a minimum of 90 seconds before being cut off stream, or the live stream allotted time to be only 1 hour long, and the artist must restart another live session to continue where they left off. However, during the battle of Jill Scott & Erykah Badu, the live feed stayed continuous for more than 2 hours without booting out with the exception of Badu's live being cut short from wifi-technicalities.

Viewers who are observing the challenges watch from their electronic device, phone, tablet or computer with their Instagram accounts. It is simultaneously enjoyed as a watch party or listening party with other individuals, whether at home together or as a virtual population over the live stream. Viewers interact by commenting their opinions, judgement, reactions, emotions, and may use special character emojis as a form of expression. Some individuals may try to keep score but ultimately get lost in the rounds. Following the webcast, a replay of the challenge or brief video upload recap of the batttle may be seen on the VERZUZ YouTube channel, along with other un-official re-uploads. Some clips are also shared on other social media platforms, also the official 'audio-music only' recap playlist of the songs used in the battle can be streamed on the VERZUZ TIDAL channel. Apple TV began streaming the presentation live in HD on June 19,2020.

Technical support troubleshooting

Due to the overwhelming response of complaints of technical issues, Swizz and Timberland implemented a new rule on May 25, 2020, that the future participants are required to use equipment kit provided by the brand Roland, who created a new set up to supply the best audio as possible to prevent issues from continuing. Stating, "You cannot do VERZUZ unless you use the technology that we're sending you, because we're sending it to you for a reason."[4]

Challenges

Each battle are often paired up by the genre of categories. Where a Music producer will go up against another Music Producer, Songwriter against Songwriter, Vocal Production (example: Vocal Artist against Vocal Artist [Sub category: Singer vs. Singer or Rapper vs. Rapper] ). Each artist have up to 20 tracks prepared to use in the battle.The guidelines for competing are to have produced, written or sang on the track used. As for many rap artists, they can use their collaborations or 'feature' segments from other artist tracks. Producers who 'remixed' a track have been called in question, especially if they are not the originator of the song produced, as a pun joke from Babyface,[5] but is still acceptable as it is a form of their own works. The winners are solely to the discretion of the viewers preference, there are no direct chosen winners, however accolades surrounding an artist accomplishments may make one person outshine the next. The real winners are the views counted by how many tuned in to watch as it shows the popularity and support given. During the battle, they are allowed to gloat, flaunt, tease as it is friendly competition. Spectators, whether celebrities or general viewing public, keep score on who they believe won each round sometimes losing count. The challenger usually feeds off the last contender's song choice or word play 'puns' to complement the flow. The curators who preside over the live feed remotely monitor the competition. Series 2 will take place with the new guideline in effect.

Verzuz Series 1
# Line Up / Match Category Date Instagram Live Viewers (estimated) Duration Billboard Scorecard Winner

(WINS|LOSS|DRAW)

1 Swizz Beatz vs Timbaland[6] Music Production & Songwriting/Vocals March 24, 2020 22,000 apex peak 5 Hours No Data Available
2 Boi-1da vs Hit-Boy[7] Music Production & Songwriting/Vocals March 27, 2020 18,600 apex peak 2 Hours
3 The Dream vs Sean Garrett[8] Songwriting & Music Production March 28, 2020 46,000 apex peak N/A
4 Ne-Yo vs Johnta Austin[9] Songwriting & Music Production March 29, 2020 80,300 apex peak N/A
♣♠ †French Montana vs Tory Lanez[10] ±('Quarantine Radio' Verzuz) Vocal Production & Recording March 31, 2020 81,500 apex peak 45 Minutes
5 Scott Storch vs Mannie Fresh[11] Music Production & Songwriting/Vocals April 1, 2020 145,000 apex peak N/A
6 Ryan Tedder vs Benny Blancco Music Production & Songwriting/Vocals April 2, 2020 12,000 apex peak N/A
7 T-Pain vs Lil Jon[12] Music Production & Songwriting/Vocals April 4, 2020 270,000 apex peak N/A
8 RZA vs DJ Premier Music Production & Songwriting/Vocals April 11, 2020 850,000 apex peak N/A DJ PREMIER[13] (14-9-2)
9 Teddy Riley vs Babyface Music Production / Songwriting &

Vocal Recording

 April 18, 2020

April 20 (Rematch)

 400.000 (Day 1)

500,000 (Rematch) apex peak

3.7 Million attempted access, breaking the internet

 1 Hour

1 Hour 40 Minutes

 BABYFACE[14] (13-10-2)
10 Erykah Badu vs Jill Scott Vocal Production / Songwriting & Recording May 9, 2020 700,000 apex peak 3 Hours ERYKAH BADU[15](11-9-4)
11 Nelly vs Ludacris Vocal Production / Songwriting & Recording May 16, 2020 500,000 apex peak 2 Hours LUDACRIS[16] (12-9-4)
12 † Bounty Killer vs Beenie Man Vocal Production / Songwriting & Recording May 23, 2020 500,000 apex peak 1 Hour 50 Minutes BEENIE MAN[17] (13-10-3)
13 † 112 vs Jagged Edge Vocal Production / Songwriting & Recording May 25, 2020 262,000 apex peak 1 Hour 40 Minutes 112[18] (13-9-3)

† Other Media have also contributed scorecards for their selected winner:

Vibe Magazine Winner: Beenie Man [13–10–3][19]

Revolt TV News Winner: 112 [11–8–1][20]

♣♠ *A New York magazine catered to pop culture, Vulture gave a full list of winner results of all the battles from VERZUZ, including an exclusive "Quarantine Radio" verzuz battle featuring French Montana vs Tory Lanez. Winner: French Montana[21]

±"Quarantine Radio", was an independent daily Instagram Live webcast / radio show created and hosted by Tory Lanez that went viral in March 2020, and was placed on temporary suspension in April 2020 due to Instagram's code of conduct and content violations. The show has not streamed any new live broadcasts since the ban lifted, but operates under another Instagram account.[22][23]

Verzuz Series 2

Verzuz went under new rule changes and technical maintenance to provide quality performances and returned on May 31, 2020 with a special Verzuz.[24]

As nationwide quarantine started to loosen restrictions phases of social gatherings, each lineup in this 2nd series has stayed consistent with having challengers meet face to face sharing one room often with DJs or piano accompaniment while continuing to social distance. This also resulted in better video and sound quality.

*Upcoming line-ups that have been recently revealed and discussed in a full facetime conversation with Timbaland & Swizz Beatz: Ashanti vs. Keyshia Cole and Bone Thugs-n-Harmony vs Three 6 Mafia, which is in the works. Other considered options are Monica vs Brandy (in which Monica's decision to participate is weighing in the balance).[25] The two producers are also considering Destiny's Child vs TLC, Keith Sweat vs Bobby Brown to name a few. The series would most likely explore other cultures of music, touching on Gospel, Latin, Africa & Soca sound clash, but it may only take place if artists follows the new guideline of rules and regulations. and if the artists energy are in tact and agree to participate.

# Line Up / Match Category Date Instagram Live Viewers (estimated) Duration Billboard Scorecard Winner
14

♥♥

 Kirk Frankiln vs Fred Hammond

with opening words and prayer by Bishop T.D. Jakes

 "THE HEALING" – Special Edition

Gospel music Production / Songwriting & Vocals

 May 31, 2020 276,000 apex peak 2 Hours

20 Minutes

 NO JUDGMENTS
15 Alicia Keys vs John Legend "JUNETEENTH CELEBRATION" - Special Edition

Music Production /

Songwriting & Vocals

 June 19, 2020 154,000 apex peak 2 Hours

30 Minutes

 NO JUDGMENTS
16 † Fabolous vs JadaKiss Hip Hop Music Production, Songwriting/Lyrics & Vocals June 29, 2020 387,000 apex peak 1 Hour

20 Minutes

 JADAKISS[26] (15-9-2)
17 DMX vs Snoop Dogg Hip Hop Music Production, Songwriting/Lyrics & Vocals July 22, 2020 525,000 apex peak 2 Hours DMX[27] (12-10-4)
18 Rick Ross vs 2 Chainz Hip Hop Music Production, Songwriting/Lyrics & Vocals August 6,

2020

 215,000 apex peak 2 Hours RICK ROSS[28] (11-10-4)

♥♥ *A Special VERZUZ webcast titled "The Healing" was streamed live on May 31, 2020, in honor of lifting awareness and providing comfort from the racial climate of ongoing police brutality in the United States. The event began with opening word and prayer by Bishop T.D. Jakes. Kirk Franklin & Fred Hammond celebrated various music from their catalog.[29] During the webcast, special appearances were made by notable stars in the gospel genre: Grammy Nominated Gospel Artist Marvin Sapp, appeared to interlude his landmark song "Never Would Have Made It" and Grammy Award winner, Tamela Mann appeared to fully sing live, "Take Me To The King". Even though this special verzuz was a celebration with no intentions to battle and was used as a platform service to uplift and heal the world, Revolt TV declared Kirk Franklin as champion scoring at 17-4.[30]

† Other Media have also contributed scorecards for their selected winner:

Revolt TV News Winner: Jadakiss [11–9][31]

Critical response

Billboard magazine gave a scorecard sheet ranking the battles from least to favorable, placing the Jill Scott vs Erykah Badu battle at the number 1 spot.[32]

The series popularity quickly drew in many viewers as a way to cope while on quarantine during the COVID-19 pandemic, it became a vehicle for viewers to laugh, sing-a-long, dance, go back in time feeling nostalgic, watch other entertainers communicate and interact with one another through comments and replies while watching and also with each other on-screen during battle, and also it united everyone together during the crisis.[33]

The battles are rooted to pit each artist up against each other, but is done tastefully, ending in praises and celebration. One battle noted of this, was the Erykah Badu vs.Jill Scott match-up, where both were classy and honored each other by complimenting their successes. It was a way to empower women.[34]

Many notable people have tuned into VERZUZ TV, among those were former First Lady of the United States Michelle Obama, Oprah, Patti LaBelle, Ziggy Marley, Steve Harvey, Bobby Brown, Jamie Foxx to name a few. Major media outlets such as ABC News[35] and CNN[36] have also covered stories over the social media phenomenon.

Notable moments from the battles include:

  • American producer and singer Teddy Riley was the subject of online jokes, parody and criticisms for technical difficulties during his battle with Babyface. He was heavily criticized for poor quality production values, weak wifi signals and over confidence. This caused the challenge to be rescheduled for another day.[37] Nelly also faced similar criticism due to his live feed freezing often and inaudible audio, for which he blamed "severe weather storms".[38]
  • Rapper Ludacris faced backlash after leaking a new song during the battle with Nelly, which contained suggestive humor towards R, Kelly, Bill Cosby and Rosanne Barr. He later addressed the subject on Atlanta's V103 radio show with Big Tigger: "Sometimes when you speak on record, you speak on it like its just me and you having a conversation as friends, you're just speaking and being honest, and I saw a lot of people misconstrue or didn't understand what I was saying" to which he asked Big Tigger what he thought he meant and Tigger response to defending him was "I think what you're trying to say is: 'I love his music and what he brought to the table but I am a father of daughters and you're not going to be around my daughters' " Ludacris responded: "You're a smart man, it's just that simple".[39]
  • During the Bounty Killa vs Beenie Man battle, police interrupted the live performance for possible noise or social distancing complaints. The situation was quickly deescalated and the battle continued uninterrupted.
  • The May 25, 2020 battle of 112 and Jagged Edge did not feature 112 members Daron Jones and Q Parker, who exited the group in 2019.[40] Legendary R&B Singer Keith Sweat, made a brief on-screen appearance in 112's live stream to show support of both artists. Jagged Edge faced audio technicalities which led to another set of online jokes, where its was also parodied, as well as the boastfulness of 112 teasing their Grammy and MTV Video Music Award for "I'll Be Missing You" and repeatedly flashing Ciroc bottles showing their respect for their past record label manager Bad Boy Records, P. Diddy. Music Producers Jermaine Dupri and Bryan-Michael Cox was also in attendance as the resident DJ to accompany Jagged Edge.[41]
  • During the Special Verzuz tilted "THE HEALING", Kirk Franklin starts off the celebration with some light humor addressing the public about his small, petite height and also who compared his facial resemblance with the hip hop rapper Plies, while playing the keyboard poetically speaking his joke, he also provided comic relief throughout the entire webcast. Fred Hammond breaks down and sheds powerful tears while singing his song, "Just To Be Close to You", Kirk also shares a flirty dance with his wife during his iconic song "Melodies From Heaven". Hammond and Franklin takes a brief moment to call in to send comfort to Ahmaud Arbery's mother, and offer support and prayer. Fred Hammond ended the celebration off with a touching, spiritual final prayer.[42]
  • In the Alicia Keys vs John Legend Verzuz, Legend was constantly teased in the comments for his tropical sweater and simple go to move: The "1-2-Step" dance during his song selections. Alicia made magic reenacting her famous phone call scene from "You Don't Know My Name", accompanied by Legend, who complimented the background vocals and piano chords. John Legend exclusively played 2 newly released singles "U Move, I Move" feat. Jhene Aiko and "Never Break".
  • During the DMX vs Snoop Dogg battle, DMX revealed that he was inspired to use the term "Get at me Dog" after meeting Snoop Dogg in New York City. Snoop also revealed that a young Bow Wow was the voice used in the "Classroom Intro" skit on Snoop Dogg's interlude leading into the track "Gz and Hustlas" on the Doggystyle album, stating Dr. Dre was afraid to use him for the album due to the album being too explicit. He also acknowledged that Pharrell encouraged him to get in touch and rap with his 'sexy side' for the song "Beautiful" which snoop admit he didn't know how to be. DMX also poked fun at his own weight gain stating he would take off his shirt if the audience live got to 1 million views but they would look like the number '10' on screen (Snoop being 1 for his slim figure and DMX being 0 based on his belly shape). DMX encouraged young rap artists to 'write that pain', after Snoop testified how the lyrics from "Slippin" gave him goose bumps calling it a "Gangsta Holy Ghost". The verzuz celebration ended with both rappers free-styling to various hip-hop instrumentals.
  • In the Rick Ross vs 2 Chainz verzuz, 2 Chainz used a wildcard stunt in the battle as he used female strippers and bands of money as props for his verse in "Bands A Make Her Dance", assuring that both of the artists are from the south, and how strip clubs run the south. Rick Ross girlfriend Peaches catered an upper body massage to Ross during his song and continued into a few tracks. Timbaland was in attendance for this verzuz battle.

The popularity of the series drew interest in actor and comedian Kevin Hart to inspire a spin-off for comedians. Comedian Affion Cockett mentioned that Swizz Beatz also had the thought of making moves in that direction to which Timbaland responded "It's Zone, Zone Time...VERZUZ COMEDY....let's go!" There is no word as of yet, if this may be in development.[43]

Awards

VERZUZ has won the Webby Award in the category of Special Achievement – 'Break the Internet' Award in May 2020, breaking the Instagram record for live streaming with over 750K viewers.[44] Verzuz creators Timbaland & Swizz Beatz were the Honoree recipients of the "Shine A Light Award" shared with DJ D-Nice at the 2020 BET Awards.[45]

References
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  2. "Timbaland and Swizz Beatz DJ Battle Show Drawing Network Attention". TMZ. Retrieved May 24, 2020.
  3. "Video: Swizz Beats and Timbaland create an online beat battle called Verzuz". ABC News. Retrieved May 24, 2020.
  4. "Timbaland & Swizz Talk Jagged Edge, Announce New Rule For VERZUZ Battles". HotNewHipHop. Retrieved May 26, 2020.
  5. "Babyface's Most Glorious Trash Talk Moments Battling Teddy Riley On Instagram Live". NewsOne. April 21, 2020. Retrieved May 24, 2020.
  6. Holmes, Charles (April 6, 2020). "'UFC With Creatives': How Swizz Beatz and Timbaland Launched Live Songwriting Battles". Rolling Stone. Retrieved May 26, 2020.
  7. "Boi-1da and Hit-Boy Go Head To Head In Epic Beat Battle". Sidedoor Magazine. Retrieved May 26, 2020.
  8. Haffenden, Dayna (March 29, 2020). "The-Dream and Sean Garrett go head-to-head in Battle of the Songwriters". REVOLT. Retrieved May 26, 2020.
  9. "Ne-Yo And Johnta Austin's Epic R&B Battle: Here Are The Hits". Vibe. March 30, 2020. Retrieved May 26, 2020.
  10. Berry, Peter A. "A Look at the Hip-Hop Events Happening During Coronavirus Quarantine". XXL Mag. Retrieved May 28, 2020.
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  16. "Nelly vs. Ludacris 'Verzuz' Battle: Scorecard and Winner". Billboard. May 16, 2020. Retrieved May 25, 2020.
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  28. "Rick Ross vs. 2 Chainz in Rap Hitmaker 'Verzuz' Battle: See Billboard's Scorecard & Winner For the Showdown". Billboard. August 6, 2020. Retrieved August 7, 2020.
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  30. Williams, Lauren "Bobby Pen" (May 31, 2020). "Kirk Franklin beats Fred Hammond in Verzuz battle — see REVOLT's scoreboard here". REVOLT. Retrieved June 1, 2020.
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