Dog's View

"Dog's View", also called "Talking Dog", is a 2007 anti-cannabis public service announcement (PSA) created by the United States Office of National Drug Control Policy (ONDCP) as part of the Above the Influence campaign. The PSA features a dog who sits down at a kitchen counter and asks a teenage girl if she might be smoking too much marijuana. It was one of several ONDCP PSAs shown to increase cannabis consumption in teens.[1] It has been the subject of numerous parodies and critiques, including a Joe Rogan stand-up routine, and a 2008 parody featuring Aubrey Plaza who resembles the actress in the original.[2] The original PSA acquired over 1.1 million views on YouTube between its upload in 2008 and 2017.[2] In 2011, Adweek profiled the PSA as one of ten that "make you want to take drugs".[3] In 2018, it was ranked by High Times as one of the top six worst anti-cannabis ads, "hilariously inaccurate".[4]

Further reading
gollark: Oh no, is epicbot undergoing implosions?
gollark: It made sense to me when I was designing it.
gollark: There is, in fact, no `get_global`.
gollark: ++experimental_qa bees Since when are bees?
gollark: ++experimental_qa bee Why do bees fly?

References
  1. Fishbein et al. 2002.
  2. Don Caldwell, "Above the Influence Talking Dog PSA", Know Your Meme
  3. Rebecca Cullers (April 29, 2011), "Anti-Drug Ads That Make You Want to Take Drugs", Adweek
  4. Samantha Cashin (April 3, 2018), "The 6 Most Ridiculous Anti-Weed PSAs", High Times

Sources
  • Fishbein, Martin; Hall-Jamieson, Kathleen; Zimmer, Eric; von Haeften, Ina; Nabi, Robin (February 2002), "Avoiding the Boomerang: Testing the Relative Effectiveness of Antidrug Public Service Announcements Before a National Campaign", American Journal of Public Health, 92: 238–45, doi:10.2105/AJPH.92.2.238, PMC 1447050, PMID 11818299
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